When AI Nudging Goes Wrong

Posted October 10, 2019 in Business Technology & Digital Transformation Strategies, Data Analytics & Digital Technologies Cutter Business Technology Journal

One way of getting an off-course system (or person) back on track is by nudging. This concept can be particularly useful in goal-directed systems. But, to reiterate, errors will occur. In his article, Richard Veryard describes technologically mediated nudging; the possible unintended consequences; and the need to consider the planning, design and testing, and operation of the system for robust and responsible nudging.

About The Author
Richard Veryard
Richard Veryard is a data architect with a keen interest in technology ethics. Currently, he is developing the data strategy for a global organization. Mr. Veryard's books include Component-Based Business and Building Organizational Intelligence, and he is writing a book on responsibility by design. He can be reached at
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