Article

Why a Collaborative Mindset Is Critical for Digital Transformation

Posted January 17, 2018 in Business Technology & Digital Transformation Strategies Cutter Business Technology Journal
David Coleman

David Coleman discusses three areas affected by digital transformation: customer experience, operational processes, and business models. Successfully trans­forming each area depends on a collaborative mindset. Coleman defines this mindset and shows how alignment of purpose and commitment to the task go hand in hand with collaboration. He illustrates the importance of a collaborative mindset in transforming processes that touch customers, internal processes, and the overall business model.

About The Author
David Coleman
David Coleman is the founder and Managing Director of Collaborative Strategies, Inc., and has been an industry analyst on collaboration for the last 25 years. His current focus is on the critical role of collaboration in digital transformation. Mr. Coleman has worked with companies in many different vertical markets where he has led organizations through the process of determining their readiness for collaboration, social networks, and online… Read More
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