On-demand Webinar


Winning & Losing in the Emerging EV Wars: An Updated Situation Brief

Legacy automakers, along with EV startups, have committed more than US $1 trillion over the next decade to building new EVs, battery factories and charging stations for millions of new vehicles. With so many EV models becoming available, will the market be able to support them all? Who will be the winners – or the losers? Whether you are a car manufacturer, a player in the emerging markets, a company along the EV supply chain, or a government agency involved in EV policy direction, you need to understand the critical success factors for survival in the EV market.

Join Cutter Fellow Robert Charette, an international authority on systems risk management, to explore what is likely to transpire in the EV market in the next ten years, what it will take for legacy and emerging automakers to survive the transition to EVs, and the many risks these manufacturers are facing, including risks outside the direct control of the auto industry.

This 25-minute presentation followed by a Q&A explores:

  • Why are manufacturers so determined to dethrone Tesla and what are some of the strategies they are implementing?
  • What are EV makers doing to protect marketshare and profitability?
  • What are the new benchmarks automakers are measuring themselves against? Will EV owners like them?
  • What is motivating (or demotivating) buyers?
  • Will there be an EV battery shortage? If yes, when? If no, why not?
  • Are the predictions for EV sales accurate?
  • What is required for automakers — legacy and start-ups — to stay alive through 2030?

Discover the opportunities and threats facing the current and future EV market, and acquire the insight and expertise you need to help your organization prevail. Watch now.