Chad Winterboer has 20 years of practical and technical experience in business intelligence (BI), organizational alignment, cross-functional process improvement, and retail automation. Currently, Mr. Winterboer focuses on aligning financial and technology personnel and processes with business strategies. He helps ensure projects and solutions are practical, value-driven, and aligned with organizational goals.

Previously, Mr. Winterboer held several positions with Prima Marketing, LLC, a 7-Eleven licensee. During his tenure, Prima grew from 14 to 90 stores. As a company officer, he managed accounting, IT, and retail automation teams, and championed numerous cross-functional projects, such as Focal Point and customized BI, price book, POS scanning, item-level inventory management, computer-assisted ordering, and rebate management. Prior to Prima, Mr. Winterboer held several accounting positions for Avanti Petroleum, a 70-store chain. He holds an accounting degree from the University of Northern Iowa. He can be reached at consulting@cutter.com.