David Sammon is a researcher/lecturer in business information systems at University College Cork, Ireland. He is also Co-Director of Ireland's first executive program in data business at the Irish Management Institute. Dr. Sammon's current research interests focus on the areas of conceptual data modeling, master data/information management, theory and theory building, and redesigning organizational routines through mindfulness. He has published extensively in international journals and conferences. Dr. Sammon is Associate Editor of Journal of Decision Systems and coauthor of Enterprise Resource Planning Era: Lessons Learned and Issues for the Future. He can be reached at email@example.com.