Rafael Martínez is a Senior Advisor in telecoms and strategy at Arthur D. Little (ADL), based in Madrid, Spain, specializing in strategic senior management and business change. He is Professor of Strategic Management at IE Business School, Spain; an executive, personal, and team coach; and a certified coach mentor. Previously, Mr. Martínez was Corporate Strategy Office Director at Telefónica. He is also an executive board member of the Club de Amigos de la Sociedad de la Información, member of an advisory council for business studies, facilitator of strategy workshops, and author of the award-winning The Handbook of the Strategist. Mr. Martínez earned an MBA from IE Business School, Spain. He can be reached at firstname.lastname@example.org.