Dr. Robert Phaal joined the Centre for Technology at the University of Cambridge in 1997, where he conducts applied research in the area of strategic technology management. Technology roadmapping is of particular interest, and Rob is co-author of the ‘T-Plan’ guide for supporting the rapid initiation of the method in firms. The approach has been applied more than 80 times do date, working with a wide range of company types and sectors. The focus currently is on understanding how the roadmapping approach can be customised to suit a range of different strategic contexts. Rob has a mechanical engineering background, with post-graduate degrees in applied and computational mechanics. Previously he worked at The Welding Institute for six years, working in the areas of technical consulting, contract research and software development. He can be reached at firstname.lastname@example.org
Technology only has value if you can do something with it.