Sebastian Hassinger is a Senior Consultant with Cutter Consortium’s Agile Product Management & Software Engineering Excellence practice. He has worked in the IT industry for over 25 years both in large corporations and as an entrepreneur and has provided strategic consulting for large and small firms on projects as broad as corporate direction and as focused as product development strategy. Mr. Hassinger founded two ISPs; helped launch several startups, including a Vietnam-based Agile development shop specializing in Web and mobile applications; and held senior product strategy and business development roles with IBM, Oracle, and Apple. He currently serves as Chief Strategy Officer for ThoughtLeadr, a software firm offering digital publishers a complete solution for native advertising and sponsored content. Mr. Hassinger holds MBAs from Columbia University and London Business School, is a published author, and holds over a dozen software and business model patents. He can be reached at firstname.lastname@example.org.