Several companies have tried to enter the payment market and failed. When developing new disruptive innovations, success is about entering the market at the right time with the right product. Danske Bank launched a mobile payment application, which gained market dominance by following a disruptive "up market" path, from a simple application to a now-advanced payment platform, competing in several payment markets.
Advisor
Gaining Market Dominance Following a Disruptive "Up Market" Path
Posted April 7, 2016 | Leadership |
About The Author
Mathias Skaarup Lyster is a Danish public speaker who has also presented material internationally at the CAC Academy’s event “Payments and Data: Are You Ready?” He is also a business blogger on LinkedIn. Mr. Lyster’s topics of interest include innovation and its ability to create a competitive advantage for firms. His work emphasizes balancing external opportunities and internal resources in order to build a bridge between the entrepreneurial… Read More
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