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Outside-in and Right-to-Left: 2 Perspectives on Strategy Deployment

by Mike Burrows

Much is written about the need for organizations to align on outcomes and to increase their tolerance for experimentation, but the advice is often too glib to be useful. In this Update, Mike Burrows offers two practical ways forward, which together bring alignment and experiment­ation into prominence. The Outside-in Strategy Review is a chance to practice — perhaps on a regular basis — the language of needs and outcomes, with the potential to have a material impact on the organization’s discourse. And with appropriate participa­tion, organizations can, through the Outside-in (and right-to-left) Service Delivery Review, sustain the positive expectation that experimentation will always be happening.

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