Essentially, business activity monitoring (BAM) data, which is collected and produced by a business process management (BPM)-type application, is just another subset of BI within the organization. BAM data may be pushed to a big data repository, but a BAM repository should never be used for big data analysis. BAM environments are characterized by online, real-time users, where throughput and performance are paramount. BAM queries and reports should be targeted to simple operational status views against optimized, normalized tables.