Edgar Ortiz is a Senior Director with DiamondCluster International. He has more than 20 years' experience in risk management, database marketing, data mining, and the design of large-scale systems in the retail, financial services, home improvement, and travel industries. He has held management positions at GE Capital Card Services, Citibank, IBM, and JCPenney. He is a former McKinsey CRM consultant and past President of the Texas chapter of the American Statistical Association. He can be reached at edgar.ortiz at diamondcluster.com.