Ronald T. Cenfetelli is an Assistant Professor of Management Information Systems at the University of British Columbia's Sauder School of Business (Canada). Dr. Cenfetelli conducts research in a variety of technology-related areas including e-business and online customer service; the strategic uses of information technology; the influences of technology on immoral behavior; the behavioral and emotional aspects of technology usage; and human-computer interfaces. His research has been published in the Journal of AIS, Decision Sciences, and Information Systems Research. Before entering academics, Dr. Cenfetelli worked in the pharmaceutical industry in both production as well as technology management roles. He also has a prior career as a US naval officer. Dr. Cenfetelli received his PhD from the University of British Columbia in 2004. He also holds an MBA from Indiana University's Kelley School of Business and a BS in aerospace engineering from Purdue University. He can be reached at Ron.Cenfetelli at sauder.ubc.ca.