I have often joked that data warehouses are as unfriendly to business users as physical warehouses are to shoppers. The reality is perhaps grimmer: data warehouse designs took no cognizance of the actual processes at work within human beings when making decisions. Data lakes, despite metaphors of recreational use and dipping in for data, actually pay as little attention to the mental processes involved in decision making as did data warehousing.
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About The Author
Dr. Barry Devlin is a Cutter Expert, a member of Arthur D. Little's AMP open consulting network, and an expert in all aspects of data architecture, including data warehousing, data preparation, analytics, and information management. He is dedicated to moving business beyond mere intelligence toward real insight and innovation, complementing technological acumen from informational, operational, and collaborative fields with a deep focus on human… Read More
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