Back to the Future: Choosing Disruptive Technology that Lasts

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Back to the Future: Choosing Disruptive Technology that Lasts

Advisor
Posted September 6, 2018 in Business Technology & Digital Transformation Strategies

Disruptive technologies are currently dominating industries with new, innovative features. But how can managers ascertain how and when to jump on an emerging technology for competitor advantage — or even when to bail from a disruptive technology that may be exposing their organization to more vulnerabilities than opportunities? And should managers purchase from unknown firms or trusted, older firms that may or may not be leaders in next-generation technology?