Breakthrough Innovation: Conquering Ideation Challenges

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Breakthrough Innovation: Conquering Ideation Challenges

Executive Update
Posted May 1, 2019 in Business Technology & Digital Transformation Strategies


Creative

We are entering an era that will demand unheralded levels of creativity because companies will need to constantly innovate and reinvent themselves to succeed in their search for growth and margins. Some leading companies are rising to the occasion by launching time-limited ideation challenges for key strategic issues and then instituting a dedicated process to enrich and select winning ideas. To sup­port this initiative, senior leaders must devote a significant amount of time to ideation and be fully involved from start to finish in the ideation process. Innovation leaders must also prevent excessive “infant mortality” of radical ideas and ringfence resources to maintain a balanced R&D portfolio.