Customer Interactions in the Times of Digital Transformation: 3 Questions to Consider

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Customer Interactions in the Times of Digital Transformation: 3 Questions to Consider

Advisor
Posted August 16, 2018 in Business Technology & Digital Transformation Strategies

Customer expectations are shaped by their interactions with Uber, Amazon, and Apple — where each interaction is intuitive, easy, and instant. In customers’ eyes, the age, size, and complexity of the organization or industry are all irrelevant: all they care about is having a great experience. Traditional organizations have no choice but to step up their game to stay relevant.