Outsmarting the Competition: Information Superiority in the Digital Age

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Outsmarting the Competition: Information Superiority in the Digital Age

Executive Update
Posted April 12, 2017 in Business Technology & Digital Transformation Strategies, Data Analytics & Digital Technologies

While other strategies can to some extent be seen as alternatives, information superiority is different; it should be implemented in combination with any of the other options, serving as a “booster” of competitive advantage. In this Executive Update, we propose possible scenarios for the implementation of information superiority strategy, which provides relatively high sustainability without introducing too much complexity.