Executive Update

Paving Your Way to Customer Excellence in the B2B Market

Posted May 28, 2020 in Business Technology & Digital Transformation Strategies
excellence
To remain successful and to disrupt instead of being disrupted, best-in-class B2B organizations are recognizing the increasing importance of “the customer experience” to maximize value. Consequently, they have initiated profound transformations to develop customer preference and maximize margins.
About The Author
François-Joseph Van Audenhove
François-Joseph Van Audenhove is a Senior Consultant with Cutter Consortium; a Partner at Arthur D. Little (ADL), based in Brussels, Belgium; and a member of ADL’s Strategy & Organization practice. He specializes in the management of complex strategic and organizational transformation programs, serving clients across several industries with a focus on mobility and B2B industries on topics ranging from strategy development and implementation… Read More
Maxime Dehaene
Maxime Dehaene is a Manager at Arthur D. Little (ADL), based in Brussels, Belgium, and a member of ADL’s Strategy & Organization practice. He has more than five years’ experience in strategy and management consulting. Mr. Dehaene has supported many companies in shaping their commercial strategies and transformation programs, both within B2B and B2C environments. He specializes in strategic assignments for various industries (energy &… Read More
Aurelia Bettati
Aurelia Bettati is a Senior Consultant with Cutter Consortium; a Partner at Arthur D. Little (ADL), based in Paris, France; and Global Head of ADL’s Strategy and Organization (S&O) practice. She has more than 16 years’ experience in strategy and management consulting. Ms. Bettati applies deep experience in consumer-facing sectors to help leading firms shape strategy. She specializes in growth strategies for various industries (travel &… Read More
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