With the introduction of robotic process automation (RPA) and cognitive automation (CA) tools, potential adopters of these new types of service automation tools remain skeptical about the claims surrounding their promised business value. Potential adopters want to know why organizations are adopting service automation, what outcomes they are achieving, and what are the practices that lead to achieving multiple business benefits. To answer these questions, we conducted two surveys of 143 outsourcing professionals along with interviews of 48 people, including service automation adopters, providers, and advisors. From the interviews, we identified 20 adoption journeys. This Executive Report documents the RPA “triple win” — for shareholders, customers, and employees — emerging from the successful organizations we researched. We also detail eight RPA and CA adoption cases to show how automation was carried out, and the multiple emerging benefits. Finally, we outline 20 action principles, which other organizations can enact, to deliver such outcomes.