Article

Taming the COVID-19 Black Swan Using the Three New Normals Framework

Posted July 23, 2020 in Business Technology & Digital Transformation Strategies, Data Analytics & Digital Technologies Cutter Business Technology Journal
black swan
Yesha Sivan and Yonatan Rabinovitch discuss how to manage “black swans” crises with what they propose as the Three New Normals (3NN) framework. The authors explicitly state that the 3NN framework “was designed as a flexible descriptive framework, allowing for optimism, pessimism, or realism.” It focuses on how digital leaders can navigate sea changes.
About The Author
Yesha Sivan
Yesha Sivan is the founder and CEO of i8 ventures, a boutique consultancy focused on digital transformation leadership. He is also a visiting professor of digital, innovation, and venture at the Chinese University of Hong Kong Business School. Dr. Sivan's professional experience includes developing and deploying innovative solutions for corporate, hi-tech, government, and defense environments. He focuses on digital strategy (SVIT – Strategic… Read More
Yonatan Rabinovitch
Yonatan Rabinovitch is a Product Manager at i8 Ventures, where he works toward building i8 offerings in the digital management consulting space. Mr. Rabinovitch earned a bachelor’s degree in geosciences and business, magna cum laude, from Queens College. He can be reached at yonatan.rabinovitch@i8.ventures.
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