This issue of Amplify explores what it really takes for AI to succeed — from pinpointing where adoption creates the most value and ensuring explainability and accountability, to confronting challenges rooted in bias, human imagination, and cultural self-perception. At stake is not only organizational ROI, but also public trust in how AI reshapes business and society.

AI is on a trajectory to become too fundamental and impactful to be treated as just another tool evaluated only on its outputs. Its influence extends beyond organizational success into society at large, and society has expectations around human dignity and empowerment.

Eystein Thanisch

Guest Editor