Article

The Wallet Allocation Rule: CX as Value-Creation Strategy

Posted June 18, 2018 in Business Technology & Digital Transformation Strategies, Data Analytics & Digital Technologies Cutter Business Technology Journal
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A new breakthrough discovery — the Wallet Allocation Rule — is solving the CX metric and ROI problem and opening the door to strategic advances that elevate the role of CX for leading companies by changing the way we track metrics, understand key driver analyses, define marketplace differentiation, and develop strategies to win share of wallet.

About The Author
Luke Wiliams
Luke Williams is Head of Customer Experience (CX) at Qualtrics and an award-winning researcher and author of the New York Times bestseller The Wallet Allocation Rule and Why Loyalty Matters. A statistician and methodologist by training, Mr. Williams is a thought leader in the space of CX, client satisfaction, client loyalty, client ROI, strategy, and analytics. He is a member of the Market Research Association (MRA) and Customer Experience… Read More
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