The Wallet Allocation Rule: CX as Value-Creation Strategy

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The Wallet Allocation Rule: CX as Value-Creation Strategy

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Posted June 18, 2018 in Business Technology & Digital Transformation Strategies, Data Analytics & Digital Technologies Cutter Business Technology Journal


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A new breakthrough discovery — the Wallet Allocation Rule — is solving the CX metric and ROI problem and opening the door to strategic advances that elevate the role of CX for leading companies by changing the way we track metrics, understand key driver analyses, define marketplace differentiation, and develop strategies to win share of wallet.