Why Innovation is Hard on the Brain

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Webinar

Many large organizations have become enamored with design thinking in recent years. Why the infatuation?

Michael RobertoDiscover the challenges and pitfalls associated with adopting design thinking and learn how to overcome these challenges in your organization. 


Many large organizations have become enamored with design thinking in recent years. Why the infatuation? When markets and products mature, executives search desperately for breakthrough innovations that will reinvigorate top line growth. Proponents of design thinking suggest that innovation need not be the domain of the genius born with exceptional creativity ability; design thinking offers a methodology for generating innovation. Imagine the appeal: with a structured approach to innovation, mere mortals can learn how to generate creative breakthroughs. 

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Firms such as Google, Proctor & Gamble, and IBM have achieved considerable benefits from the design thinking methodology. But unfortunately, many companies have experienced disappointment. Their results have not met lofty expectations. Many people blame the bureaucratic culture in large companies, or they assert that established firms are too worried about cannibalizing their existing revenues. Conventional wisdom suggests that established firms exhibit too much risk aversion and cannot tolerate the inevitable failures that emerge during the creative process. 

In this all-new webinar based on his upcoming book, Cutter Consortium Fellow, Prof. Michael Roberto examines the challenges and pitfalls associated with adopting design thinking in an organization. Roberto will offer recommendations on how to overcome these challenges in your organization. 

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More on Design Thinking

Transdisciplinary Innovation: Finding Solutions Where You Never Looked Before
► Creativity in a Formula? A Peek Behind the Curtains of Design Thinking in Business
Implementing Design Thinking in Agile

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Date: February 7, 2018 -
12:00pm to 1:00pm