Jeanne Bliss pioneered the role of Chief Customer Officer (CCO) and held that role for over 20 years at such companies as Lands’ End, Microsoft, Coldwell Banker, and Allstate Corporations, where she moved the customer to the strategic agenda, creating transformational changes to the customer experience. As President of CustomerBliss, she now guides C-suites around the world on improving customers’ lives. She is a sought-after speaker and thought leader; the author of four books, including Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine and Would You Do That to Your Mother? The “Make Mom Proud” Standard for How to Treat Your Customers; and cofounder of the Customer Experience Professionals Association. She can be reached at Jeanne@customerbliss.com.