Joab Meyer

Change Activation Partner

Joab Meyer, MBA, PROSCI, PMP, has led global change initiatives within companies in both China (HSBC Bank, Cisco Systems, and Preferred Popcorn) and the US (General Mills, Ecolab, Cargill, and Medtronic). His extensive experience includes leading data-focused change, both as an internal and external consultant, across varied functions, including supply chain, HR, and finance. These experiences and his current role at General Mills as a Change Activation Partner for Data and Analytics (DnA) have shown him the urgent need for DnA best practice sharing, especially as it relates to articulating the organizational and employee capabilities needed to implement digital strategies. He can be reached at