Madison White is Senior Manager, Product and Solution Strategy, at Ricardo, Inc. She has a broad range of experience in the definition and execution of effective technology, product management, and marketing strategies and launching high-quality software solutions for both safety and noncritical systems. As a member of Ricardo North America’s Technology and Strategy team, Ms. White drives strategy software solutions for connected, automated, and autonomous vehicles – from connected vehicle and digital twin technology enablement to the development and deployment of safe, secure service-oriented architectures for next-generation software defined vehicles. She can be reached at madison.white@ricardo.com.