Rob Gleasure is a Lecturer at Cork University Business School and Co-Director of the MSc e-business program at University College Cork (UCC). His research interests include design science, NeuroIS, and online crowd behavior (particularly crowdfunding). Dr. Gleasure has been published in Journal of the Association for Information Systems, Journal of Strategic Information Systems, Sloan Management Review, Journal of Information Technology, Information Systems Journal, and Information and Organization. He holds a PhD in business information systems from UCC. He can be reached at firstname.lastname@example.org.