It's time we at CBR step back from benchmarking specific topics and industries to consider the process of performance measurement and benchmarking itself. How should you use benchmarking information? What information should you gather about your company's own internal operations? In general, how should you gather and use performance data? This issue of CBR considers these questions. It's important to look inward at your processes, your own ways of thinking, to make sure they still make sense and that you haven't developed any bad habits.