Business Technology & Digital Transformation Strategies

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Technology Strategy & Implementation Insights

Boost business success via insights on emerging trends in digital transformation and IT strategy; practical frameworks you can apply; and guidance from the world’s experts in leadership, IaaS, investment prioritization, operational excellence, sustainable innovation, change management, enterprise agility, and applying emerging technologies.

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Paul Harmon

Watching Things Go Digital

by Paul Harmon

I don’t know how to best identify the point in time when computers merged with communications and became customer utilities and entertainment devices, but clearly that transition was a major step toward creating the digital environment we all live in today.


Your Definition of Customer Experience Is Wrong. Here's Why.

by James Dodkins

We need to understand that a customer’s interactions with our company are just a small part of a bigger picture. The sum of the interactions a customer has with our company isn’t the customer experience, that is just part of the whole customer experience.

Executive Update

The Data Value Map: Data’s Discursive Template

by Tadhg Nagle, by David Sammon

In this Executive Update, we present the Data Value Map (DVM), a discursive template that facilitates the development of a shared understanding around data. The template helps enable open conver­sations and a co-construction of understanding between the parties involved, which can promote a value-driven approach to data projects.

Paul Harmon

On the Road: The Future of the Automobile

by Paul Harmon

If electric cars and trucks are the vehicles of the future, then that already suggests a massive change in the industrial infrastructure — new modes of manufacturing, new modes of refueling and repair, and, perhaps, new roads. Given the key role of autos in society, such a transition will be a major story. However, it is really only a small part of the changes facing the automobile industry.

Business Technology & Digital Transformation Strategies

3 Recommendations for Designing Cognitive Computing Systems

by Kevin Desouza, by Lena Waizenegger, by Gregory Dawson

Designing cognitive computing systems (CCSs) requires a strong case for the investment into those systems. Organizations must not only be able to justify the initial investment into developing a CCS, but also think through the investments that will be needed to ensure it can be refined and enhanced over time.

Customer experience

The (Digital) Transformation of Customer Experience

by David Coleman

This Advisor describes three areas of customer experience that are affected by digital transformation: customer understanding, top-line growth, and customer touchpoints.

Philip OReilly

Blockchain: Where Are We Now? Where Are We Headed? — Opening Statement

by Philip OReilly

We hope the articles in this issue provide you with new perspectives on blockchain’s potential as a game-changing technology now and in the future.


Toward Ecosystems: How Blockchain Disrupts the Business Model

by Karolina Marzantowicz, by Maciej Jedrzejczyk

2018 is a defining year for the commercial adoption of blockchain. Initiatives in various industries have reached a maturity threshold, marked by a transition of focus from experimental proof of concept projects toward production use.