Business Transformation Requires Transformational Leaders

Vanessa M. Patrick, author of The Power of Saying No: The New Science of How to Say No That Puts You in Charge of Your Life, and Murali Kuppuswamy explain how saying no can be an essential antidote to purpose washing. Leveraging insights on empowered refusal, the authors suggest that by exemplifying no, leaders not only reaffirm their own purpose, they permit everyone else to uphold theirs. Their piece reminds us that at the core of any type of “washing” lies our timidity in spotting and combating deviance from purpose. Purpose can only be washed, it turns out, when leaders like us don’t say no when we ought to.

In Part I of this two-part Amplify series on scaffolding purpose, we likened purpose (as a noun) to property and explored who has it. In this issue, we focus on how leaders who already have purpose hold onto it when times get tough and examine how purpose can be actively reset in the midst of multiple crises. The seven articles bring to light counterintuitive aspects of purposing (as a verb).

Organizations that are highly effective at strategic portfolio management are twice as likely to achieve better business outcomes as those that aren’t. This case study from a Fortune 500 organization reflects strategic portfolio management concepts in action and illustrates the value that a capability perspective can bring to project portfolio decision-making.

Philippa White, bestselling author of Return on Humanity: Leadership Lessons from All Corners of the World, challenges today’s leaders to outgrow the past, stating that “companies are working as if it’s still the Industrial Age.” As leaders come to care less about how much money a company makes and more about how they make that money, they discover many returns to purpose, including better relationships with employees and communities.

As one’s invisible purpose yields visible returns, many others may be inspired to follow suit. Anica Zeyen explains how leaders can catch and pass on their purpose by recognizing and revealing their vulnerability. The article describes how the six protagonists showcased in Zeyen’s documentary Invisible experienced purpose contagion in their own lives and looks at how featuring the documentary can facilitate similar ripples in educational institutions, consulting firms, and policy circles. As a disabled academic, activist, and documentary maker, Zeyen’s purpose contagion can reach and serve 1.3 billion people with disabilities worldwide.

Michael Messenger explains how faith and calling weaved a purposeful path that took him from a partner at a leading law practice to president and CEO of the charitable organization World Vision Canada. He reminds leaders that a sense of calling is not limited to social justice activists or nonprofit leaders. All leaders follow their calling when they see their jobs as a way to align their values, vocation, and beliefs with a deep, purpose-driven commitment to a mission, a passion for their work, and a desire to positively impact the world. Messenger reminds us that commitment grows when purpose gets deeply personal, stating: “My faith informs my calling and thereby amplifies my sense of purpose.”

In their piece, Hannes Leroy, Johannes Claeys, Mirko Benischke, and Daan Stam feature a powerful component of the leadership development programs at Rotterdam School of Management, Erasmus University, the Netherlands: the “I Will” statement, which connects individuals’ personal ambitions with the challenges of today’s society. The authors share three sequential steps of scaffolding purpose, inviting us to move from “I Am” (discover purpose) to “I Will” (commit to purpose) and arrive at “We Will” (engage others with your purpose).

In this article, Bill Fox shares his journey to purpose. The inner leader’s journey is all about leadership of oneself. Fox shifts our attention from what leaders do to who leaders strive to become in the greater service of humanity. By describing his 13 steps to scaffolding purpose (including principles he extracted from his journey, personal experiences, and pointed questions for the readers), Fox invites us to awaken our own inner leader.