Dave Martin, Tony Ponton, and Kim Ballestrin explain that humans crave certainty, and we desperately want to be right the first time. They argue that trying to be “right” can lead us astray in highly complex environments. Thus, we must become comfortable with ambiguity, especially with the notion of arriving at a partially correct decision. Next, we need to select the appropriate measures to track our progress. Are we on the right track or not? Once we have additional information, we can adapt our decision and refine our course of action. This iterative process serves us well in complex situations for which our predictive powers are simply far too limited.Find out more
Events & Webinars
February 01, 2023
Dig into business cases to gain clarity and a new depth of understanding of the nuanced issues the C-Suite faces as they navigate the business opportunities and threats of blockchain-based innovations.
October 19, 2022
Discover a strategic approach that recognizes the business drivers for biodiversity, creates space for stakeholder engagement, and acknowledges the power of corporate culture.