Digital Transformation & Design Thinking, Part I: Solutions to Your Company’s Wicked Problems

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Digital Transformation & Design Thinking, Part I: Solutions to Your Company’s Wicked Problems

Executive Update
Posted February 6, 2019 in Business Technology & Digital Transformation Strategies


Design thinking

In this Executive Update, we focus our attention on the intersection of design thinking (as a method for understanding opportunities through a different lens) and digital transformation (the use of technology to radically improve performance or reach). In many cases, digital transformation is employed in an effort to create a competitive advantage, which in today’s business environment can at best be considered a transient advantage because sustaining anything for a long period of time is highly unlikely.