Behavioral economics has emerged as the hot subspecialty in the dismal science today. While traditional economic theory assumed people were always rational actors in their decision making, from our experience in IT investments, we know otherwise. What can behavioral economics tell us about how to avoid the pathologies that creep into IT investment decision making and destroy value creation?
Advisor
How Bad Can IT Decisions Be? Economics Says Sometimes Pretty Bad
By John Berry
Posted August 5, 2008 | Leadership |
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