Dave Cherry is Principal of Cherry Advisory, LLC. As a thought leader, executive strategist, and speaker, he helps clients in the customer experience (CX) industry (that's everyone with customers!) define a CX strategy, enabled by innovation and measured/informed by analytics that drive deep relationships and connections with customers. Mr. Cherry is a member of the International Institute of Analytics Expert Panel, serves on three advisory boards (Women in Analytics, CBUS Retail, and Mive), and is Co-Producer of the Digital Solutions Gallery at the Ohio State University. He has worked with and for leading organizations, such as L Brands, Polo Ralph Lauren, Easton Town Center, Ascena Retail Group, Journeys, DSW, Disney, Alliance Data Systems, Nationwide Mutual Insurance Company, American Electric Power, Huntington Bank, Cardinal Health, OhioHealth, Deloitte Consulting, and PricewaterhouseCoopers. Mr. Cherry holds a bachelor’s degree in economics from The Wharton School at the University of Pennsylvania. He can be reached at email@example.com.