Article

Technology as Enabler of the MaaS Promise

Posted September 20, 2022 | Industry | Amplify
MAAS promise
Olivier Pilot, Francois-Joseph Van Audenhove, and Mickael Tauvel have been studying the reasons traditional approaches to MaaS have failed, and they offer a model for a mature, value-creating MaaS initiative. It starts with digitally enabling organizational authorities to manage multi-modal mobility and connect users’ digital experience with physical access. As the authors suggest, account-based ticketing is key to this transition, decoupling a MaaS user account from the mobility-access device; simplifying account management; and allowing sophisticated, multi-modal back-end fare rules. They also argue for moving beyond the traditional plan-book/ticket-pay approach in favor of know-and-go.
About The Author
Olivier Pilot
Olivier Pilot is a Principal at Arthur D. Little (ADL), a member of ADL’s Digital Problem Solving (DPS) and Travel & Transportation (T&T) practices, and a member of ADL’s AMP open consulting network. He focuses on the design and delivery of digitally enabled solutions for intricated problems with specific expertise in design thinking, digital product design and delivery, enterprise architecture, and solution architecture. Mr. Pilot has… Read More
François Joseph Van Audenhove
François-Joseph Van Audenhove is a Partner at Arthur D. Little (ADL), Global Practice Manager of ADL’s Travel and Transportation (T&T) practice, a member of ADL’s Strategy & Organization (SO) practice, and a member of ADL’s AMP open consulting network. He leads ADL’s Global Competence Center in Rail and Urban Transport; heads ADL’s Future of Urban Mobility Lab, a think tank on mobility; and is a recognized key speaker on mobility topics… Read More
Mickael Tauvel
Mickael Tauvel is a Principal at Arthur D. Little (ADL), a member of ADL’s Travel & Transportation (T&T) and Strategy & Organization (SO) practices, and a member of ADL’s AMP open consulting network. His main areas of expertise include business planning, growth and diversification strategy, (re)design offerings, and assisting operators and infrastructure owners in the rail, aeronautical, and public transportation industries with… Read More
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