Old Wine in a New BottleThe value chain concept dates to 1985, so if it was able to ground business-IT discussions in a rational assessment of IT's contribution to value generation, we'd know it by now. The revival of this notion among architects is going to make IT sound as if they care about business concepts, but the only sure benefit will be to consulting firms' revenues. |
In this issue of Cutter Benchmark Review, we consider the future of customer relationships, the management of those relationships, and the role that IT and the IT shop can play in the evolution of effective customer relationship management (CRM). Right off the bat it's important to ponder some questions that are fundamental to how we understand, on the most basic level, the dynamic and structure of the relationships we have with our customers. Think about the following for a moment: In today's world, is it really possible (or even desirable) to "own" a customer anymore? How is our present use of IT aiding our relationships with our customers? And in the current environment of data overload and incredible accessibility of information and services, is it possible (or even wise) to expect consumers to continue to relinquish control of what is truly theirs, namely, their own personal information?
Replacing a Bad Process Produces Better ResultsAn organization that is operating poorly is better off getting rid of its current process and taking on an entirely new one. That way the bad habits are eliminated at once, and things are done better from day one. |
There's a lot to think about when contemplating the value and use of the mass of data that is undoubtedly accumulating every day within your firm. In this issue of CBR, we provide you with a solid footing for understanding and moving forward with your own deliberations. In a manner of speaking, your data is the "bird in your hand" that you may not even know you hold — or have not yet developed the skills to hold. Reading what our experts have to say on the subject will provide a mental framework for approaching the decisions necessary to take advantage of the wealth of information at your fingertips.
In this issue of CBR, we set out to examine the ways in which strategic IT planning influences the value that IT delivers to the organization, as well as the degree to which the planning process is perceived to affect organizational outcomes and results. With this focus, we can both benchmark the planning process itself and, at the same time, tackle the question of its relationship to IT value. Given the current and ongoing economic struggles facing businesses both large and small around the world, this seemed like an excellent time to discuss the value of strategic IT planning.
