Strategic advice to leverage new technologies
Technology is at the heart of nearly every enterprise, enabling new business models and strategies, and serving as the catalyst to industry convergence. Leveraging the right technology can improve business outcomes, providing intelligence and insights that help you make more informed and accurate decisions. From finding patterns in data through data science, to curating relevant insights with data analytics, to the predictive abilities and innumerable applications of AI, to solving challenging business problems with ML, NLP, and knowledge graphs, technology has brought decision-making to a more intelligent level. Keep pace with the technology trends, opportunities, applications, and real-world use cases that will move your organization closer to its transformation and business goals.
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Is It Time to Radically Change Your Approach to CRM?
CRM continues to ride a growing wave of interest as businesses struggle to find any way to gain advantage in difficult markets and difficult economic situations.
Is It Time to Radically Change Your Approach to CRM?
CRM continues to ride a growing wave of interest as businesses struggle to find any way to gain advantage in difficult markets and difficult economic si
Is It Time to Radically Change Your Approach to CRM?
As I explore in the accompanying Executive Report, CRM continues to ride a growing wave of interest as businesses struggle to find any way to gain advantage in difficult markets and difficult economic situations. Companies have demanded, or at least pursued, strategies that I call the "Three Fs" (features, functions, and fads). Vendors have responded. New features, new functions, new fads, and even new CRM packages have hit the market at an amazing rate.
Technical paralysis sets in when it becomes impossible for an organization's information systems to be modified in a timely manner to respond to business, technical, or legal changes. Let me give you a couple examples from my own recent experience.