Making the Customer Experience Real with Business Architecture

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Making the Customer Experience Real with Business Architecture

Executive Update
Posted September 20, 2017 in Business Agility & Software Engineering Excellence, Business & Enterprise Architecture

The emergence of CX design as a key discipline practiced by many organizations has opened up some questions about how it relates to business architecture. This Executive Update provides an overview of the benefits and integration points between CX design and business architecture, two mutually beneficial disciplines, both critical to customer centricity and transformation.