This issue of Amplify, the first in a two-part series, explores the nature positive frame, defining what is meant by nature positive and examining the role of enterprise in creating a nature positive world.
Greenwashing can undermine best efforts, so companies should avoid claims that are exaggerated, misleading, or false. ... companies should be clear and transparent in disclosing their impacts on nature and design actions aligned with those impacts. ... companies must include people in their nature positive journey. Employees, community members, customers, and stakeholders can enhance a company’s nature positive journey by contributing value, knowledge, and support. Ignoring people in the nature equation is shortsighted and a risk to nature-based investments.